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Mail-Order Marriage : Neiman’s, Horchow Sign Letter of Intent

Mail-Order Marriage : Neiman’s, Horchow Sign Letter of Intent

Two fancy mail-order companies would join forces under a tentative deal established Thursday, with Neiman-Marcus Group acquiring the Horchow Mail Order company for an undisclosed sum.

Horchow, an independently held Dallas business began by an old Neiman Marcus worker, offers household that is elegant and presents through the Horchow Collection along with a broader selection of product through its Trifles catalogue and discounted close-out things through the Grand Finale catalogue. The business has yearly product sales greater than $100 million.

Neiman-Marcus Group’s division that is main Neiman Marcus of Dallas, offered $65 million to $70 million of product by mail when it comes to 12 months ended July 30.

Maxwell Sroge, an expert on mail order, stated the offer is reasonable both for organizations.

“It’s a good diversification for Neiman’s,” said Sroge, president of Marke/Sroge Communications, a Chicago-based catalogue development and consulting company. He noted that the mixture provides good possibilities for consolidating pcs and purchasing staffs and that both organizations should be able to draw prospective customers from each mailing that is other’s.

Neiman-Marcus spokesman Peter Farwell stated Roger Horchow, president of his business, will always be on for the reason that capability and start to become earnestly involved in the company. “It’s a tremendously effective company with good administration, and now we anticipate continuity,” Farwell said. (Sroge, who said Horchow Mail purchase was shopping for a customer for quite some time, stated the business recently was indeed rumored to own losses that are“serious or become just marginally lucrative.)